If it's life-threatening, call your local emergency number now.
Firstaid is the consumer education product of SAFETY & MEDICAL MANUFACTURERS LIMITED — a New Zealand company that has worked in safety since 2001. We don't diagnose, treat, or replace emergency services. We publish clear, calm first-aid information and printable manuals, so ordinary people know what to do in the first 60 seconds.
In an emergency, the hardest part is often knowing where to start. The information exists — but it's scattered, full of jargon, and impossible to find when your hands are shaking.
Firstaid does one thing well: it takes what's happening and gives you the calm, ordered steps for the first 60 seconds — and it always makes the moment to call for help obvious. You can keep the steps as a wallet card and a printable manual, so next time you're ready.
It is a digital education product — a subscription to information tools and downloadable manuals. It is not a consultation, a clinical service, or certified training, and we never sell medical devices.
We're transparent about how Firstaid is made, because trust matters most when it counts.
Our steps are written from publicly available first-aid guidance, such as that published by recognised organisations like the Red Cross and St John.
We use AI to turn that guidance into clear, ordered actions you can follow in a hurry. Every output carries a disclaimer; it is information, not a diagnosis.
We revisit our scenarios as public guidance changes. Firstaid is educational content — it is not certified training and is not a medically-supervised service.
Firstaid gives general first-aid information based on public guidance. It is not medical diagnosis, treatment, or certified first-aid training, and it does not replace emergency services or a clinician.
If the situation is life-threatening, call your local emergency number immediately.